DEES

Let’s start with the psychological side, because trends influence our daily lives so much that we sometimes forget to think about ourselves. Fast fashion fuels social anxiety by imposing ever-changing and often unreachable fashion standards. Social media makes it even worse, pushing us to compare ourselves and lowering our self-esteem. A report by Garson & Shaw found that 41% of Americans feel the pressure of the fast fashion industry negatively impacts their mental health. That number jumps to 51% among Gen Z, meaning young adults are especially vulnerable to this pressure.

Ever heard of the instant gratification cycle? It happens when you buy cheap clothes—you get a quick dopamine hit, but it fades fast. This constant need for newness can turn into addiction, leading to impulsive shopping, and when you can’t buy, you feel frustrated and empty. According to Sustainable Fashion Week, studies have shown that materialistic values—heavily encouraged by fast fashion—are linked to lower happiness levels, less social cooperation, and overall life dissatisfaction.

And let’s talk about quality… or rather, the lack of it. Fast fashion clothes wear out quickly, and that’s no accident. By making low-quality pieces, brands force us into a never-ending buying cycle. It keeps their business running, but for us? It creates a constant feeling of dissatisfaction. Do we really need that in our lives? Nope, don’t think so.

Then there’s the guilt. People who are aware of the harmful effects of the textile industry (pollution, worker exploitation, ecosystem destruction) can feel guilty. Some haven’t changed their shopping habits yet for personal reasons, but they still realize they’re supporting an unfair and polluting system. That can create a real moral dilemma.

And don’t forget about clutter. Too many clothes = mental chaos. Fashion is cool, we love it, but let’s not allow it to mess with our inner peace.

How to Reduce These Negative Effects:

• Buy less, but better—invest in quality pieces.
  – Support ethical brands.
  – Ask yourself two questions before buying: « Do I really need this? » « Will I actually wear it often? »
  – If you’re shopping online, give yourself a 3-day reflection period to see if you really want it.
  – Build a timeless style instead of blindly following trends.
  – Reduce exposure to influencers and content that push overconsumption.
  – Develop self-confidence beyond your appearance.
  – Try second-hand shopping (thrift stores, Vinted, swapping clothes with friends).
  – Repair, upcycle, customize your clothes to give them a second life.
  – And honestly? Spend your money on experiences instead of clothes. A trip, a creative project, or a fun outing will give you a real dopamine boost!